A photoshoot is no longer just about editorial or e-commerce content. It plays a critical role in social media and an even greater role in paid social, where creative is often the first point of contact between a customer and a brand.

Customers no longer discover and build trust with brands solely through search. Social media has become a key touchpoint for building authority, trust and connection.

The key to a successful photoshoot is maximising the content created from each shoot. By using traditional lighting techniques, varied backgrounds and considered composition, I aim to create a diverse library of assets from every studio session. This gives brands a wider range of content to work with while helping create a more distinctive and recognisable social presence.